ALBION Philosophy, opened at NEWoMan's Yokohama branch in 2020, is ALBION's variety store based on the concept of "Picking up Happy moments at the store". As part of their promotion, OUWN took charge of the material and visuals design of the tools for their "BEAUTY Paper Fortune" advertisement. During the promotion period, a peel-off advertisement was set up in Yokohama Station; customers could peel off a small piece of voucher from the advertisement and bring it to the store to exchange it for Ivy Akane's "Beauty Fortune Paper". We depicted the image of Happy city-goers enjoying themselves in the store in the advertisement's visuals and illustrations.
CL : ALBION philosophy / @albion_philosophy
PRD : HAKUHODO MAGNET INC.
AD+D : YUMI IDEI(OUWN) / @ideiyumi
I : FUMIKO ISHIKURA / @fumiko_ishikura

ALBION PHILOSOPHY ’21SS