amana Visual is a portfolio and information sharing website of about 150 Amana creators, including Amana Photography Co., Ltd., and it is a creator group for visual expression professionals with an emphasis on advertising photographs. We were in charge of the direction and design for the website, from this logo. The typeface was designed with the image of creators who are constantly seeking to sharpen their sensibilities and improve their creativity. The strong emphasis placed on the "V" of Visual is intended to convey a powerful determination. Keeping in mind the concept of facing various creators and information with "amana and so-and-so" and "amana and such-and-such," a "/ slash" was incorporated into the logo to represent the meaning of "and." This slash is part of the "V" described above, and it was completed as a logo with details of progress and improvement.