We created an imaginary city, “eyecity city,” and conducted various campaigns throughout the year–mainly online, but also through transit advertisements and events. Alongside this, the logo for the “Eye Muscle Class” campaign was designed at OUWN, as well as the logos for the online services “When-you-want-it Delivery” and “Value Regular Delivery”.
CL : HOYA CORPORATION
GRAPHIC
PRD : HAKUHODO MAGNET INC. + GEEK PICTURES
PH : HIDETOSHI FUKUOKA / @hidetoshi_fukuoka
CD:YUYA SASAKI
AD : ATSUSHI ISHIGURO (OUWN) / @ai_ouwn
D : YUMI IDEI (OUWN) / @yumi_idei
R : Oi shoten

EYECITY 2021