KINTO is a household and personal care products brand. We designed the logo and packaging for KINTO's toddler utensils range, "BONBO".
We depicted the organic form of the plates with bold lines and made the size labeling on the sides more vivid to give it a playful touch.
However, we made the bottom jet black.
This is because we wanted the package to illustrate a child's innocence and intense energy, which we associated with them playing outdoors. That gave us the idea of a robust shadow made by the sun shining on them, so we used that in the package design.
CL : KINTO JAPAN / @kintojapan
AD+D : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn