We designed the logo for the Mitsubishi Electric Corporation's 100 year anniversary. At first glance it looks like a simple red & white line pattern, but if you alter your perspective slightly you can see the number "100" come into view. The number remains visible if you flip the logo upside down too. We tried to represent the concept of perceiving things from a variety of perspectives to discover new values in the design, as well as their stance towards change in the coming century.
CL : MITSUBISHI ELECTRIC CORPORATION
D : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn
D : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn