The package design of "Miyoshi no Fuyu", a limited edition sake for the winter. Since winter sits either side of the new year, I also made the design for the cask sake. Previous entries in the Miyoshi series (black, green) already had strong associations with their flavor, and that is represented in the bottle design. However, this time, I took the opposite approach in the design of "Miyoshi no Fuyu". Because it is a seasonal limited edition product, I designed the label to not only show this, but to evoke the flavor of the sake.
CL : ABUNOTSURU
DR : FUMITAKA MURAKAMI
AD+D : ATSUSHI ISHIGURO(OUWN)

MIYOSHI WINTER

JAGDA2018 Yusaku Kamekura Design Award Prize Nominee Work