NICAL is a shoe brand that debuted in September 2015. I had the privilege of managing all design: name, concept, logo, packaging, posters, and more. NICAL line products are marked with the logo "NICAL", arranged in a square formation of two rows of letters. This represents the two shoes in the shoe box. The name NICAL comes from the words "niccori" (smile) and "kaelaleru" (change), meaning that when you wear them, your expression will change to a smile. NICAL was named with such feelings.