PARCO is a fashion building that has been established both in and out of the country. Continuing from 2018, OUWN designed the key visuals for both Valentine's Day and White Day. In recent years, Valentine's Day has become a tool for conveying one's constant gratitude instead of between men and women. There are many people to convey gratitude to and emotions, so the large and small present boxes express typography. February 14th is [Valentine's Day, when feelings accumulate.] March 14th is [White Day, when feelings overlap.] In this way, we have designed copy that expresses the process that both parties' relationship goes through while simultaneously linking snow and cherry blossoms.
Have you conveyed the warm emotions that you have nurtured to that person this year as well?
CL : PARCO SPACE SYSTEMS
AD+D : ATSUSHI ISHIGURO(OUWN)

PARCO 2019 VALENTINE AND WHITEDAY