A complex facility consisting of a commercial facility, an industry exchange facility, offices, and an observation deck with 47 floors aboveground, making it the tallest building in the Shibuya area. With “mingling and being born into the world” as its concept, it is a famous place representing Japan that is known all over the world. At OUWN, I was in charge of producing the visuals for ’20 AUTUMN. I cut out what makes up Shibuya Scramble Square, which is updated every day and possesses various expressions, into a square and create graphics colored with the colors of autumn. I was also in charge of copywriting.
CL : SHIBUYA SCRAMBLE SQUARE / @shibuya_scramble_square
PRD : JR Higashi Nihon Kikaku
CD+AD+C : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn
AD+D : YUMI IDEI(OUWN) / @ideiyumi
D : FUMIKO ISHIKURA(OUWN)

SHIBUYA SCRAMBLE SQUARE AUTUMN FAIR ’20