I was in charge of creative direction in THE SUIT COMPANY'S GW promotion, "Much Gratitude for Suits Over Leisure Festival." The gist of it was to express our gratitude to customers who came to buy suits instead of indulging in leisure even though it was Golden Week, by gifting leisure to those who bought suits. Hype for the promotion was built up not just in shopfronts, but also on various platforms such as the web and video footage.