People and Thought presented the artwork BLIND MOUSE. This typography was extracted from the trail of footsteps left by a blind mouse. The art direction and design is being handled by OUWN's Ishiguro. It is a delicate, painstaking work of art created through methods such as clear varnish printing.
There is another, hidden concept to this work. When the trail left by the mouse is identified, one can easily imagine that a great deal of effort was involved. The project doubles as an experiment: does that effort increase the value of the typography? A secret is hidden in the inverted characters drawn by the varnish; it is a work that questions human psychology. The hint is in the phrase "blind mouse."
CL : PEOPLE AND THOUGHT
AD+D : ATSUSHI ISHIGURO(OUWN)