In the Nago district, looking out over the Sea of Japan, amid the beautiful sea and abundant greenery of Abu village in Yamaguchi prefecture, the sake called "Miyoshi" was created in 1915. OUWN's Ishiguro used the naming of this Japanese sake, its bottle design, and the tool used in brewing to create a design. The "three" (or, in Japanese, "mi") of "Miyoshi" consists of sake starting mold, rice, and water, as well as the triad of sellers, buyers, and the public. The sake was named "Miyoshi," or "fond of the three," out of a desire for this harmony so crucial to creating Japanese sake. The Japanese character for "three" is featured on the label―but the character is actually that of the numeral "1" repeated three times. Every step in the sake-making process is important, so each must be handled one at a time―with painstaking care. This concept has a firm awareness of that step-by-step process. A single drop is created with exacting diligence. Enjoy.
CL : ABUNOTSURU
DR : FUMITAKA MURAKAMI
AD+D : ATSUSHI ISHIGURO(OUWN)

MIYOSHI

miyoshi002

miyoshi003

miyoshi004

miyoshi005

miyoshi006

miyoshi007

pos001

pos002

miyoshi008

miyoshi009

miyoshi010

miyoshi011

K-DESIGN AWARD 2017 GOLD Prize WORKS / Graphis Design Annual 2018 GOLD Prize WORKS