BK Japan Holdings, which operates Burger King (R), released the special edition "Premium Friday Whopper (R)" to 37 stores in Tokyo. Planned to coincide with the fourth year of Premium Friday in February of this year, the contents inside the box reveal the phrase "It's all up to you" and confront the question, "Is the premium determined throughout the world really premium?" And finally, the provocative directive is to "check the contents of the box yourself in the store." We were in charge of the art direction and design. YOUR WAY!!!
CL:BK JAPAN HOLDINGS
PRD:TOKYU AGENCY Inc. ZA ＋ threelight ＋ C3film ＋ OUWN
CD:DAISUKE NOGUCHI(ZA)
PL:DAISUKE NOGUCHI + YUTO TSUKIASHI + HIROSHI KISHI + YURIE NAKANO(ZA) + MIZUKI GOOTO + REIKA OUGI(TOKYU AGENCY Inc) + OSHIMA KEISUKE(threelight)
C:KEISUKE KAMIYA(TOKYU AGENCY Inc)
PLP:TATSUYA YOSHIO + RIKI ONNOU(TOKYU AGENCY J ason Rodman)
AD:ATSUSHI ISHIGURO(OUWN)
PR:TAIGA TOMIHARA(C3film)
PM:USHIO KAZUKI(C3film)
PRO:TEPPEI SHIBATA(C3film)
MO:MAKOTO TAJIMA
LI:TOMOYUKI IKEDA
ST:SATOMI AZUMA
HM:KANAKO FURUTA
RD:TARO NISHIGAKI
MO+MD+NA:Bleecker Chrome