This is the visualization for Spring Fashion 2017 for Roppongi Hills. OUWN has designed and directed the key visualization, concept and the main copy. For men it's URBAN RELAX, for women it's THE DETAILS. These were the printouts for the respective trends, but the key words for them both are about seeing your own attractiveness in a new light and expanding that feeling even more. We have produced the shared phrase I'M DRESSED, and expressed a visualization which allows people to look hard at themselves and recognize this anew. It is a visualization which is projected like a mirror, but it expresses the sense of discomfort and stirring which the trends embody of blurring the lines between the world of the mirror and reality, grasping the frame of the mirror, and having an irregular gaze.
CL : MORI BUILDING CO., LTD
PH : KAZUMASA TAKEUCHI(STUH)
ST : KUMIKO SANNOMARU
HA : YU-KI OSHIRO
MA : KOTOMI
RE : SHINJI UEZUMI (ADUMS)
AW : KUROKO INC. + YASUSHI SUZUKI (SUZUKI STUDIO)
MD : VIKA SH (IMAGE) + RAUL (WIZARD)
CA : KAZUNORI HARADA (ACUSYU)
ED & WR : MOEKO HIDAKA + CHINA SEKIDO (ALTAIR)
AD : ATSUSHI ISHIGURO (OUWN)
D : YUMI IDEI (OUWN)

I’M DRESSED IN ROPPONGI HILLS

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