Lumine advances the cutting edge of fashion with its facilities in terminal buildings, mainly based around Tokyo. We were responsible for the creative direction of Lumine's Special Days campaign based around the image of a trip, "Life is Journey." From copy, videos and posters, to dressing the windows and entire Lumine buildings in the theme of a trip. Various events were held, like "5 Trips I Really Didn't Want to Tell Anyone About," presented by Shino, who is familiar from the book "Breathtaking Sights of the World to See Before You Die." Lumine was brightly decorated with a visual design which used a variety of airy illustrations that make you feel like taking a trip.
CL : LUMINE CO.,LTD.
PRD : JR Higashi Nihon Kikaku + TRANSIT CREW INC.
PM : RISA UEDA (TRANSIT CREW)
AW : SUPER EDISON CO.,LTD.
MO : SHUJI DAITO + KAHO MIZOGUCHI
ST : ARISA TAKEDA
AD + D + I : ATSUSHI ISHIGURO (OUWN)
D + I : HIKARU ICHIJYO (OUWN)

LUMINE LIFE IS JOURNEY