Isetan Mitsukoshi has launched 'Isetan Mart', an online store offering art that can be enjoyed in everyday life. At OUWN, we have created a logo and a key visual to go along with the tagline "There is art in our mart". We also created a character called Mr. Mart who will act as a guide to show you through this world of art in conjunction with the visual elements. In addition to the help of Mr. Mart, the key visuals show the intersection of various lines, illustrating how ISETANMART can become a bridge between many people and many cultures.