The 2021 spring visuals for Shibuya Scramble Square was supervised by creative director Ishiguro of OUWN. The copy and body copy design "Now, with me, let's hug." can be taken as an antithesis to the recent stance, but if you dare to parade it in this season, I believe it could be the start of the opening up of a new era. The visuals that propagated by linking those words are very light, and I think they brought a sense of spring to Shibuya Scramble Square.
CL : SHIBUYA SCRAMBLE SQUARE / @shibuya_scramble_square
PRD : JR Higashi Nihon Kikaku
CD+C : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn
AD+D : HARUNA SHIBATA(GIGANTIC)
IL : AICON

SHIBUYA SCRAMBLE SQUARE SPRING FAIR ’21