There is not a single person in Japan, who does not know about the 2.14 VALENTINE'S DAY! 2016 event at Isetan-Mitsukoshi. We created the campaign logo for this event. The logo and the concept we created were developed into a variety of things including, store decorations and videos. "V" and "A" symbolize boy and the girl icons, respectively, representing a couple that came together to give chocolates. Furthermore, these "boys" and "girls" collectively create a heart shape. The logo for the White Day was also created as a pair. The "W" symbolizes a boy lined up to propose to a girl, where the line-up of the boys is made into an icon.