LOFT WORK is a creative company that designs websites, contents, communications, spaces, and more through open collaboration. Every year, it holds a part to express their everyday gratitude, to which the clients and partners that were helpful and kind to them are invited. In 2019, Ishiguro was given the honor of leading the art direction and design for the entire party. The concept was "CHANCE." In order to "create the future," the thoughts of those creating it are important, yet is chance not also required? This thought was the basis for the concept, but even within the word chance there are two meanings: "occassion" and "opportunity." Which one is chance, and how does one earn a chance? The answers to these questions differ from person to person. However, what each answer has in common is that "chance is something one should have." It is a design, derived from the essence of these questions, that expresses a variety of human ways to seize opportunity, and it is a design with humans as its motif.
CL : LOFTWORK inc.
CD : LENON YAMADA + MINORI KUWABARA + YUI KANEKO
AD+D : ATSUSHI ISHIGURO(OUWN) / @ai_ouwn

LOFTWORK YEAR END PARTY 2019