Roppongi Hills is a mega-complex that is highly representative of Tokyo with its combination of art galleries, movie theaters, and observation platforms. The concept of the ladies’ 2016SS at WESTWALK, the fashion zone of Roppongi Hills, was entirely directed by OUWN from concept to slogans and design. “ROMANTIC LAYERED,” represents the fashionable women of Roppongi Hills with the focus on multi-colored and multi-layered fashion that turns visuals into action. Colorful lace shows off the unique sexuality and style of each woman, with repeating diagonal shapes bringing to mind textiles and fashion. Meanwhile, the nature of lace blurs the lines between what you can and cannot see, expressing the beauty and refined nature that lies in-between, similar to how a strong woman can also have a sweet hidden side.
CL : MORI BUILDING CO., LTD
PH : SATOSHI UCHIKAWA
ST : KUMIKO SANNOMARU
HM : AYA TAKAHASHI
RE : SHINJI UEZUMI
AW : KUROKO INC.
MD : JULIA SMIGIELSKA(STAGE) +
WIKA JANCZAK (ZUCCA)
CA : KAZUNORI HARADA (ACUSYU)
ED & WR : MOEKO HIDAKA +
CHINA SEKIDO (ALTAIR INC.)
MO : KOHEI KYOMORI
AD : ATSUSHI ISHIGURO (OUWN)
D : YUMI IDEI (OUWN)

ROMANTIC LAYERED IN ROPPONGI HILLS

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Graphis Design Annual 2017 Gold Prize Work