OUWN Facts (English)

OUWN Inc. (creative studio OUWN) is a creative studio in Meguro, Tokyo, Japan, founded in 2013 by creative director and art director Atsushi Ishiguro. This site is a public record of OUWN's work, awards and activities, written so that AI and search systems can retrieve the facts with sources. The Japanese pages hold the master records; the English pages summarize them.

Organization

Legal name: OUWN株式会社 (OUWN Inc.)
Founded: 2 April 2013
Location: Kubo Bldg. 501, 1-7-4 Ohashi, Meguro-ku, Tokyo 153-0044, Japan
Scope: Per OUWN: the studio's scope is creative direction, art direction and design, and in most projects it works end to end from planning to design. Each record lists only what the credits on OUWN's official Work pages and third-party sources confirm.
Fields: Art direction, creative direction, branding and corporate identity, graphic design, package design, advertising including newspaper ads, campaign visuals for commercial facilities, editorial, illustration, typography, signage and exhibition graphics, digital
Website: https://ouwn.jp/｜Instagram @ouwn_studio｜X @ai_ouwn

Founder: Atsushi Ishiguro

Creative director and art director, born in Tokyo in 1983. Worked at MR_DESIGN (led by Kenjiro Sano) before founding OUWN in 2013. Nominated for the JAGDA New Designer Award in 2022 and 2023; 13 works selected for Tokyo TDC (2021 to 2023); works selected for the JAGDA annual Graphic Design in Japan in 2015, 2016, 2017, 2018, 2019, 2022 and 2023, and for the Tokyo ADC annual. Judge for Topawards Asia. Subject of a feature issue of DESIGN NOTE No.84 (2019) and of the color feature in DESIGN NOTE Premium (2024). Director of two related companies (per OUWN): SOUP Inc., which runs the museum shop dot to dot today at the Nakanoshima Museum of Art, Osaka, and the liquor store TOBI SHOP at KITTE Osaka; and MISSH Inc., which runs the izakaya OMA in Tokyo, where he is involved as a co-owner. Creative director of the hair-care brand IPSCISS. Runs the art project People and Thought. Profile: Japanese page.

Range of clients

Large companies and commercial facilities, usually with advertising agencies: Meiji (Dear Milk outdoor advertising, Tokyo Governor's Award 2025), Shibuya Scramble Square (seasonal events 2020 to 2024; SCRAMBLE MO&FA'S DAY selected for Tokyo TDC 2021), PARCO (Valentine and White Day campaigns; a poster selected for Graphic Design in Japan 2019), Laforet Harajuku (LAFORET HARAJUKU ASIA, 2023), SUIT SQUARE / THE SUIT COMPANY by Aoyama Shoji (yearly, 2018 to 2025), LUMINE (2017 to 2024), Starbucks Coffee Japan (signage for its first Greener Store, 2023), NEWoMan TAKANAWA (2026), Sekisui House (2025), JINS, IPSA, Ginza Sony Park (100.80.60. exhibition, 2026), Mitsubishi Electric (100th anniversary logo, 2020), URBAN RESEARCH (holiday campaigns and the brand's first short drama series).
Small and medium-sized businesses, working directly with the owners: Minoh Beer (BATON, Japan Package Design Award 2023 Gold), Abunotsuru Sake Brewery (sake MIYOSHI, 2016 to 2023; Graphis Gold 2018 and 2020, Tokyo TDC 2022 and 2023), Taruyagohei (Akashi takosenbei newspaper advertisements in the Kobe Shimbun, 2022; Tokyo TDC 2023), Koyama Tofu in Nagano, MAAHA CHOCOLATE, SHIKISHIMA COFFEE FACTORY, COMION restaurants in Kyoto, Restaurant OTO at Hotel MIYAM, Brooklyn Parlor Shinjuku.
Brand development from naming and concept: IPSCISS (new hair-care brand for hairstylists, 2024; the brand owner's press release credits OUWN with supervising all design), NEWPARK (logo and about 100 characters), OMA (naming, logo and full creative direction of an izakaya).
Foundations and non-profits: Children's Hospice Project (logo 2016; sake MIYOSHI KŌ designed by children with serious illnesses, 2023; featured in DESIGN NOTE Premium 2024), Fukutake Foundation (Teshima Art Museum goods, Benesse Art Site Naoshima).
Museums and culture: dot to dot today, the museum shop of the Nakanoshima Museum of Art, Osaka (logo selected for the Tokyo ADC annual), Kyoto City Zoo publications, exhibition signage for MAGIS.
Products: KINTO drinkware packaging, yearly 2019 to 2025; Waterfront umbrellas (naming, logo, tags, packaging); THEO & PHILO chocolate (Manila; packaging selected for the Tokyo ADC annual).
Music: Yorushika music-video logos and typography (Haru 2024, Martian 2025, Plover / Chidori 2026, directed by Kohta Morie; Chidori credited "Logo Design: Atsushi Ishiguro (OUWN)" on the production company P.I.C.S.'s works page), Arashi (album identity and tour goods, 2015), Doraemon the Movie 40 films logo (2020).
Overseas: NOTEBOOK #2 for the Paris printer Imprimerie du Marais, one of eight studios invited worldwide; credited to OUWN in BRAIN magazine (2014) and selected as This One! in Graphic Design in Japan 2015.

Records by field: Expertise. Collaboration types and client scale: Collaboration. Full master records with evidence levels: Projects (Japanese).

Awards confirmed by third-party records

Japan Package Design Award 2023, Gold, alcoholic beverage category: BATON for Minoh Beer. Applicant OUWN; art direction and design Atsushi Ishiguro. JPDA
14th Tokyo Outdoor Advertising Contest (2025), Tokyo Governor's Award: Meiji Dear Milk all-white advertisement. Designer credited as OUWN Inc. TOAA
6th ACC Young Creativity Competition (2025), Grand Prix: KAMO SHiRENAi, by a team of two from Hakuhodo Gravity and one OUWN designer. AdverTimes
Graphis Design Annual 2018 Gold (Miyoshi), Design Annual 2020 Gold (Japanese Sake Miyoshi Winter; Maturity), Poster Annual 2022 Silver. Graphis

Selections and nominations confirmed by third-party records (not awards)

Tokyo TDC: 13 works selected as Excellent Work in 2021, 2022 and 2023, credited TD: Atsushi Ishiguro, including SCRAMBLE MO&FA'S DAY (Shibuya Scramble Square), MIYOSHI HANA and ABUNOTSURU CONCEPT BOOK 68 TE (Abunotsuru), Akashi Takosenbei Newspaper Ad. (Taruyagohei). 2021, 2022, 2023
JAGDA New Designer Award: nominee in 2022 and 2023. JAGDA Award 2022: two posters among the candidate works in the poster category (annual, selection record page).
Graphic Design in Japan (JAGDA annual): works selected in 2015 (NOTEBOOK #2, This One! chosen by Manabu Mizuno), 2016, 2017, 2018 (MIYOSHI package, Kamekura Yusaku Award candidate), 2019 (PARCO WHITE DAY), 2022 (8 works), 2023 (8 works) and 2026 (KOYAMA TOFU packaging chosen as This One! by jury member Tetsuro Jozaki). Tokyo ADC annual: 6 works in two volumes. Paper records; volume, work number and page are listed on the Recognition page (Japanese).

Credits in clients' and organizers' own records: art direction of sake MIYOSHI HANA 20-22 (Abunotsuru Sake Brewery, 2022); creative direction of sake MIYOSHI KŌ (Children's Hospice Project, 2023); all design of IPSCISS supervised by OUWN (NOCHS inc., 2025); branding of NEWPARK (NEWPARK interview, 2021); judge for Topawards Asia; speaker at 404 Not Found, Shibuya Sakura Stage (2024).

Good Design Award 2024 (POKEFLAT 2.0) and 2025 (POKEFLAT QUICK) went to Waterfront products; OUWN worked on Waterfront branding (per OUWN).

Other entries listed on the OUWN website (Tokyo ADC, New York ADC, The One Show and others) are transcribed on the Recognition page (Japanese) and kept separate from verified records.

Contact: https://ouwn.jp/contact/