We managed the creative direction for the fifth anniversary of Jack Bunny!! by PEARLY GATES. Since we wanted to thank everyone for their support with a high five to celebrate the fifth anniversary, we created the design to include both the number "5" and the words "High Five".
 We made sure to work the exclamation points from the Jack Bunny!! logo into the "HiGH FiVE" design, creating a concept that was rolled out simultaneously across a range of products to great fanfare.