Work
DEAR MILK 24
- Adve.
I designed the visuals for Meiji “Dear Milk.”
The concept, “Made only from dairy ingredients. Nothing added,” is expressed through everyday dining scenes.
By contrasting moments of family members absorbed in their smartphones with scenes of them smiling together, the design visualizes the value of “unembellished time.”
It overlays the product’s purity with the idea of simple happiness, conveying the brand’s philosophy through its visuals.
CL : Meiji
CD : STAGE inc.
PRD : TOKYU AGENCY Inc.
PRD : HARAJUKU SUN-AD
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Nina Anabuki
