Work
DEAR MILK 25
- Adve.
I was responsible for the art direction and design of Meiji’s “Dear Milk” campaign.
By deliberately rendering the package pure white, the product itself is never shown—an audacious choice.
The concept of “adding nothing” is expressed not through the product, but through the genuine expressions that appear the moment it is tasted.
This uncompromising approach powerfully conveys the brand’s stance on the pure truth of 100% dairy.
CL : Meiji
CD : STAGE inc.
PRD : TOKYU AGENCY Inc.
PRD : HARAJUKU SUN-AD
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Nina Anabuki
