Work
STOP
- Grph.
creative studio OUWN
STOP
A poster that pictures a city overheating under global warming as a serving of french fries. Yellow towers and red ground hide the crisis behind a familiar, friendly image. To read the text, the viewer has to turn the poster sideways, and in that moment the fries spill and the city collapses. "STOP" is a warning against the indifference that accepts the abnormal as everyday, and its final letter is already leaning, as if about to fall. By the time the meaning sinks in, the city is already tipping over.
CL : People and Thought.
AD + D : Atsushi Ishiguro / @ai_ouwn (OUWN)