Work
DEAR MILK 23
- Adve.
Made solely from dairy ingredients, with nothing added. Reflecting this purity, the advertisement was kept entirely white. To embody “milk only,” the copy was printed with a varnish finish, visible only at certain angles. The result was an execution that aimed for the whitest possible advertisement.
CL : Meiji Co., Ltd.
PRD : TOKYU AGENCY Inc.
CD : Daisuke Noguchi + Hiroshi Kishi
PH : Atsushiro Shirahata
AD+D : Atsushi Ishiguro / @ai_ouwn
