Work
ISETAN VALENTINE'S DAY
- Digi.
For the 2016 Valentine’s Day campaign across Isetan and Mitsukoshi stores, we designed the logo that would blossom into decorations, videos, and more. The “V” and “A” represent a boy and a girl drawn together, sharing chocolates and affection. Many such pairs come together to form a heart—an emblem of giving and connection. We also designed the White Day logo, where a “W” captures the tender moment of a boy proposing, standing gently before the one he cherishes.
CL : Mitsukoshi, Isetan
MO : Kohei Kyomori
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Ymi idei
