Work
WATER FRONT SHINSAIBASHI
- Grph.
Japan uses over 130 million umbrellas yearly, yet folding umbrellas remain rare, highlighting a disposable culture. Shu’s Selection, operator of "Waterfront," launched the “Expand Folding” project to shift this mindset. On June 1st, 2019, they opened “Waterfront SHINSAIBASHI / OSAKA,” featuring 2,000 umbrella types, including 1,400 folding ones. OUWN handled the creative direction—designing rainbow-inspired noren, packaging, characters, and signage that embodied the theme of folding, unfolding, and renewal.
CL : SHU'S SELECTION CO.,LTD.
CD : Atsushi Ishiguro / @ai_ouwn
PH : Masataka Nakata(STUH)
AW : Sunao Koase(SNARK Inc.)
+ Yu Yamada(SNARK Inc.)
+ Rei Oshima(SNARK Inc.)
PRD : Kyosuke Ochiai(Ambassa)
PM : Naoya Yokoyama(SHOWMOV)
DIR : Shoya Ogawa(SHOWMOV)
PROP : Shin Nakamura
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Yumi Idei
