Work
GOOVI 2025 AW
- Grph.
creative studio OUWN
GOOVI 2025 AW
The 2025 Autumn/Winter creative direction for GOOVI is led by Ishiguro.
Shades of dusk purple, clear water blue, and misted browns and grays
intertwine tradition and innovation.
The result is a modern dress-casual style—structured yet effortless,
with design details that quietly carry GOOVI’s refined sensibility.
CL : SUIT SQUARE
PRD : HAKUHODO GRAVITY INC.
BRD : TOMOYOSHI TAKADA / @tomoyoshi_takada
MODEL : Takuma / @happy_takuma
Suzuna / @hsucchanal__09
PH : Yuta Okuyama
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Nina Anabuki