Work
IPSCISS
- BrCI.
Born from the concept of “nourishing both the hair and the heart of hairstylists,” IPSCISS is a self-care brand created for professionals.
It was selected in the Body & Healthcare category of the Japan Package Design Awards 2025, organized by the Japan Package Design Association (JPDA).
From naming, logo design, and brand development to product creation and package design, the entire creative direction was led by Atsushi Ishiguro.
By refining every detail—from ingredients and fragrance to design and experience—IPSCISS was shaped into a self-care line that hairstylists themselves would truly want to use in their daily lives.
This philosophy and design extend beyond hairstylists’ self-care, creating a chain of beauty that reaches each and every customer.
CL : NOCHS inc.
BRD : Natsuki Kido
CD+AD+D : Atsushi Ishiguro / @ai_ouwn
PH : Kazumasa Takeuchi
D : Nina Anabuki
