Work
THE SUIT COMPANY SEIJINBIKI 2021
- Grph.
I directed and designed THE SUIT COMPANY’s “Seijin-biki” campaign, built around the copy “I’m glad I wore it with my parent.”
By framing the act of choosing and wearing suits together for Coming of Age Day as both a memory and a benefit-driven experience, the campaign conveyed the true value of sharing this milestone with a parent.
CL : THE SUIT COMPANY
PRD : Hakuhodo Gravity inc.
AD+D : Atsushi Ishiguro / @ai_ouwn
