Work
MINI STOP BE SOFT TODAY
- Grph.
I was in charge of art direction and design for MINISTOP’s soft serve ice cream campaign, “Let’s be soft today.”
The softly rising typography and the scattered exclamation marks symbolize joy and surprise, visualizing the happiness that soft serve brings.
CL : MINISTOP
CD : STAGE inc.
PRD : TOKYU AGENCY Inc.
PRD : HARAJUKU SUN-AD
AD+D : Atsushi Ishiguro / @ai_ouwn
D : Marina Tanaka
