Work
SCRAMBLE SQUARE SUMMER PARTY 24
- BrCI.
I was in charge of the total direction and design for Shibuya Scramble Square’s summer party, “SUMMER SCRAMBLE PARTY.”
The concept was to create a “new kind of festival” that captures the excitement of summer while reflecting the latest trends of Shibuya.
At the core is a bold visual identity that combines traditional lanterns with neon, extending from copywriting to event booth design.
Additionally, the event featured an installation by OMA, the izakaya I own, allowing me to build a consistent world that connects both design and experience.
CL : Shibuya Scramble Square
PRD : Jr Higashi Nihon Kikaku
CD+ AD+D : Atsushi Ishiguro / @ai_ouwn
D : Marina Tanaka
THX : OMA, MINOH Beer, ABUNOTSURU
